Reframing ageing: public perceptions of ageing, older age and demographic change.

The Centre for Ageing Better has published a new report on Tuesday, 20th July called ‘Reframing ageing: Public perceptions of ageing, older age and demographic change’.

The research found that:

  • People in their 50s and 60s are most likely to feel negative about ageing
  • Over half of adults in England (55%) say that the UK is ageist
  • Women in the England are more likely than men to feel negatively about ageing, and people from BAME backgrounds are more likely to see later life as characterised by frailty, vulnerability and dependency
  • The public think it is important for the UK Government to respond to the ageing population


It focuses on how society talks about ageing and the demographic change, and aims to shift the conversation of ageing to a positive and realistic one.

To read the full report on reframing ageing, click on the ‘READ REPORT’ button below.


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