Link Up (UK) is a charity that was set up to combat prejudice, intolerance and discrimination in Britain, which we do by celebrating the benefits of diversity. We want to show that diversity is not only at the heart of what it means to be British (and always has been) but also how this diversity has brought huge benefits both in the past and in the present.

At Link Up (UK) we are dedicated to combating negative stereotypes, discrimination and false myths. All of these factors can contribute to particular groups feeling threatened, undervalued or misinterpreted which in turn can cause divisions and hostility between groups that are seen as not alike. We believe that it is important to promote awareness and respect for the contribution that different communities have made as well as continually looking for innovative ways to bring communities together.

If we link up, if we work together for equality, we can change attitudes and build a society where everyone feels they belong. This is why we are joining STOPageism – to create a Britain for all ages.